Coach · Builder · Corvallis, Oregon

Built on the floor. Now built for coaches.

I’m JR Prieto-Romero, CSCS. I direct training at Timberhill Athletic Club and lead personal training and performance at G3 Sports & Fitness. Now I’m turning what works on the floor into tools for coaches and athletes.

Book a free consultSee what I’m building ↓
JR Prieto-Romero, CSCS, arms crossed on the training floor
Credentials
CSCSB.S. Oregon State20,000 hrs
01Director of Training, TAC
02Director of PT & Performance, G3
03Founder of four coaching products
0410+ years on the floor
What I’m building

Four projects.
One coaching
standard.

Each one started as a problem I kept solving by hand at TAC or G3. Now they’re tools any coach, athlete or gym can use.

JR Strength & FitnessThe Trainer’s CoachVault

Live
Resources. Systems. Standards.

Consultation systems, programming frameworks and client-management tools built from real coaching practice.

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Built For Her™

Live · free trial

A coach-built training app for women: structured programs, set-by-set logging, nutrition targets and progress tracking.

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TRAINCND, the coaching operating platform

In pilot
PLAN/COACH/TRACK/SCALE

One platform to run a coaching business, from the first invitation to the season’s last session.

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The Credential Standard

In development
Checked against NCCA·NBHWC·Woolf

Which fitness credentials are accredited, what they require and what renewal takes, with every fact cited to its source.

Learn more
Built forTrainers & coachesWomen who liftCoaching businessesGyms that hire
The standard underneath

Match the
intervention
to the person.

Every project runs on IAOE. Adequate is a legitimate target, not a failure: safe, effective and progressing is the right outcome for many clients.

01Below the lineInadequateUnsafe, unstructured or not progressing.
02Fitness trainerAdequateSafe, effective and progressing. The right target for many clients.
03Fitness coachOptimalIndividualized programming built around the person’s goals.
04Performance coachEnhancedWhere I coach: trained athletes who have plateaued and want finer margins.
Train with JR

Every client starts with a free 30-minute consult.

Goals, training history, limitations, barriers and preferences. Local clients start at Timberhill or G3, where I match you with the right coach and program. Sometimes that coach isn’t me.

In person · Corvallis
Online · from $129/mo
No membership needed
Book a free consultHow training works →
Featured project JR Strength & FitnessThe Trainer’s CoachVault

The operating library for coaches.

Consultation systems, programming frameworks and client-management tools I built and run across two facilities, packaged so a working coach can use them this week.

34Systems & frameworks
26Tools
11Workflows
Create a free accountAbout the Vault →
About JR

Salem.
Oregon State.
20,000 hours.

I grew up in Salem, came to Corvallis for Oregon State and earned my degree in Exercise & Sport Science. I played soccer, sprinted and threw before I ever coached.

Today I direct training at Timberhill Athletic Club, lead personal training and performance at G3, and coach my own clients at the Enhanced tier.

Read the full story →
The newsletter

Notes from
the floor.

What I’m testing with clients and coaches, new writing, and first word when TRAINCND and The Credential Standard open. No spam. Unsubscribe anytime.

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Ready to train?

Local to Corvallis? Start with a free consult at Timberhill or G3. Anywhere else, apply for online coaching.

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