Built on the floor. Now built for coaches.
I’m JR Prieto-Romero, CSCS. I’m Director of Personal Training at Timberhill Athletic Club and Director of Performance at G3 Sports & Fitness. Now I’m turning what works on the floor into tools for coaches and athletes.

- CSCSCertified Strength & Conditioning Specialist
- B.S. Exercise & Sport ScienceOregon State University
- 20,000 hoursCoaching on the floor, 10+ years
Four projects.
One coaching
standard.
Each one started as a problem I kept solving by hand at TAC or G3. Now they’re tools any coach, athlete or gym can use.
JR Strength & FitnessThe Trainer’s CoachVault
LiveConsultation systems, programming frameworks and client-management tools built from real coaching practice.
Learn more
™
Live · free trialA coach-built training app for women: structured programs, set-by-set logging, nutrition targets and progress tracking.
Learn moreOne platform to run a coaching business, from the first invitation to the season’s last session.
Learn moreThe Credential Standard
In developmentWhich fitness credentials are accredited, what they require and what renewal takes, with every fact cited to its source.
Learn moreMatch the
intervention
to the person.
IAOE runs through everything I build: coaching, training programs, nutrition, trainer development and the client experience. Adequate is a legitimate target, not a failure.
Who coaches the person, and at what level.
What the plan on paper actually does.
How the eating supports the training.
How coaches are qualified, educated and held to a standard.
What it feels like to be the client, from first contact on.
Every client starts with a free 30-minute consult.
Goals, training history, limitations, barriers and preferences. Local clients start at Timberhill or G3, where I match you with the right coach and program. Sometimes that coach isn’t me.
The operating library for coaches.
Consultation systems, programming frameworks and client-management tools I built and run across two facilities, packaged so a working coach can use them this week.
Salem.
Oregon State.
20,000 hours.
I grew up in Salem, came to Corvallis for Oregon State and earned my degree in Exercise & Sport Science. I played soccer, sprinted and threw before I ever coached.
Today I’m Director of Personal Training at Timberhill Athletic Club and Director of Performance at G3, and I coach my own clients at the Enhanced tier.
Read the full story →Notes from
the floor.
What I’m testing with clients and coaches, new writing, and first word when TRAINCND and The Credential Standard open. No spam. Unsubscribe anytime.


